Software companies increasingly talk about being “AI first” but separating hype from reality is a challenge. Which AI-first startups are actually scaling?
At Dawn we still consider AI/ML to be nascent and best understood as a tool to make existing great businesses better. What we have now is not true AI – no machine has worked out Newtonian Mechanics let alone Special Relativity – and we are investing accordingly. Where machine aided decision making is extremely useful is to enhance existing processes, so we are sticking with ‘customer first’ and then figuring out what software tools can help them
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“When starting a new business there are a lot of voices, especially in the B2B space, that will tell you that the product needs to be incredibly refined to attract enterprise clients. 
“In terms of getting people through the door I think social media a critical part of any business. There are a lot of different approaches to social media and businesses that offer these services, but I like to keep mine quite succinct and work with a few specialists in this field. I find this gives the results that we need for the business. 
Technically, no, although, it’s fair to argue that the chances of success will increase with one or both under your belt. 
What have you learned in 2018 and what are your predictions for tech in 2019, be it in the fields of Medicine, Energy, Data, Business or Government?
My co founder Tim Boughton and I took the very risky decision not to raise any money until we’d proven the product market fit. This meant living off savings for two years to avoid selling a significant percentage of the business before we’d built it. 
How does influencing a business from the inside (Birchbox) differ from the outside (Beringea)? 
