Prior to Peanut, I was Deputy CEO at Badoo, the European dating behemoth. I joined Badoo at a time when dating ‘online’, was, let’s say, niche. People would talk about it in slight disbelief, “and you know, they met, ON THE INTERNET!”. Laughable to think about those times and how far we’ve come. We all know how the evolution of mobile, social, and the need and want to make connections has been transforming over the past 8 years. Indeed, to think about a dating app where women would do something as simple as sending a message first, and the impact that would have not just on the dating industry, but on social norms as a whole (I was formerly on the board of Bumble), is remarkable. So, thinking about social, and the impact of social networks on motherhood was somewhat of an inevitable step.
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- Background photography courtesy of Aaron Thompson