When we started TripActions, we put the user first, working to solve all of the pains of business travel that we experienced ourselves as road warriors. From frustrating booking tools that lagged far behind consumer sites to feeling left stranded when a delay or missed connection occurred, business travel was a pain. And not just for travellers; for enterprises as well. With so many employees going “rogue” to find the best deals and book travel to meet their individual needs, organizations suffered from a lack of visibility and control over their travel spend.
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The idea of GuestReady started in Taiwan in 2016 when I was renting out a room in my flat on Airbnb. I quickly learned how difficult and time-consuming hosting was, especially since I was often away for work. 
For any start-up, building brand awareness is one of the highest priorities on the to-do list. After building a great product that solves a lucrative problem, along with a world-class team to keep the momentum galloping along, getting your story out there is a key component of driving growth. 
In 2015, sat in a restaurant in SoHo, a group of my friends couldn’t contain their mirth. “You’re building a platform for government… innovators? Isn’t that an oxymoron?!” They weren’t alone in their scepticism. Trust in government has been in freefall for years, and stereotypes abound. The crusty bureaucrat, gleefully encircling our lives with rules and red tape, or the duplicitous politician, sneaking around Westminster and expensing new bathtubs. Across the pond, government is portrayed as House of Cards, or as one entertaining podcast host has it “the plot of House of Cards with the cast of Veep.” The tech industry has hardly helped matters by violating user data and enabling the spread of targeted misinformation about people, politics and policies. 
Improvements in technology and the internet of things (IoT) are transforming the way energy is being generated, used and traded. With countries across the world committing to ambitious carbon reduction targets and the cost of renewable technologies reducing, we are seeing the energy landscape evolve at pace. 
We’re living through a time of unprecedented demand on the care workforce in the UK. Across the country, 10% of all healthcare shifts are filled by temporary workers and the way they are managed – by expensive and inefficient recruitment agencies – is bleeding billions of pounds out of the system. 
There was there no simple, chic and affordable way to buy flowers online.
We’re at a crossroads when it comes to traditional healthcare across Europe. In a world of an ageing population and rising costs, healthcare systems are at a breaking point. Barriers are put in people’s way and stop them from getting the support they need, be that financial barriers, lack of knowledge or even time pressures. 
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