In the second part of our ‘Regret minimisation’ blog we caught up with CEO’S Johnathan Agnès of Foodity, Tom Allason of Shutl and Tom Adeyoola of Metail.
In the 1990′s Jeff Bezos hesitated before starting Amazon after a respected colleague advised him against it(see The Economist 3rd-9th March 2012). However, he applied “‘what he calls a ‘regret minimisation framework‘, imagining whether as an 80 year old looking back, he would regret the decision not to strike out on his own”.
They tell the story of what 2012 holds for them and why as 8o year olds looking back they won’t regret striking out on their own!