Elvie, a health and lifestyle brand developing smarter technology for women, launched in 2013. It’s CEO Tania Boler has worked in the UN and for charities across Africa and Asia. We caught up with her following the launch of Elvie’s latest product.
How is Elvie contributing to Femtech for women?
Elvie is leading better innovation for women. Femtech has been such a hugely overlooked area. We have a multitude of fitness trackers built and ready to use in our phones but nothing specifically for women. Women’s bodies are so complex and go through so many changes it’s astounding innovation seems to have been left behind in this field. We’re creating products that are allowing women to get to know their bodies more and most importantly, learn how to care for them.