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Commentators have talked about the death of the high street for several years now, and indeed the market continues to change as customers change their shopping habits with the continued rise of online. Whilst as the high street as we know it, stuffed with large chain retailers, ancient technology and products you can find anywhere, is suffering, this in turn is creating an opportunity for a new wave of independent boutiques and retail spaces. With more independent shops opening than closing in 2016[1], the large chain retailers are no longer providing the shopping experience customers are after. With online retail here to stay, the future of retail is changing to encompass the best of the online and offline worlds, focusing on consumer experience more than ever before.