Intellectual property exists to enable you to protect the non-tangible assets of your company. In this article we take a brief look at trade marks. The name of your business and of its products and services are likely among your company’s key assets. They are the trade marks which you use to denote your company’s goods and services from those of any competitor. Ensuring you have protected them as best you can and that you choose them well in the first place are important in ensuring you minimise trouble ahead and to assist in demonstrating to investors that some of your core assets are on a secure footing.
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