As Silicon Roundabout plays host to an increasing number of business models that aim to change our future behaviour including the consumption of news, Rupert Turnbull explains why the ‘Reports of the death of Magazines are exaggerated’.

I often find myself sympathising with Mark Twain because just like his own demise, the reports of the death of magazines are greatly exaggerated. It is of course true that just like all media industries the perfect storm of mobile internet and recession have turned the magazine business on its head or –  to use the vernacular – it has been thoroughly disrupted. Although I’m not sure I like the word disruption because that sounds negative and implies something unwelcome when in fact we at Conde Nast are