James Burke, creative director and co-founder of Shoreditch-based Acrylicize, explains why.
Art has long been a feature in spaces outside of the art gallery. Offices have typically used art to decorate the workplace, brightening up meeting rooms and making a statement in the reception area for a lasting impression of their company.
Now, however, companies are looking for ways to differentiate and push the creative boundaries and so high-concept art is gaining a great deal of attention as a justifiable way to meet these aims.