Felix Leuschner founded Stylistpick in November 2010, initially as a subscription only accessories retailer. Over less than 24 months he has cultivated a careful formula to navigate a well populated fashion market to bring the concept of curation to ecommerce in an ‘entertainment led’ way.
A philosophy that places celebrity ambassadors and stylists at its heart, such as Cheryl Cole, Felix has found support and funding ($20m to date) from a discerning group of individuals and VC’s including Accel Partners, Index Ventures and Fidelity Growth Partners. Having launched a French version of the site in May 2012 and looking to do the same in Spain this month, we caught up with Felix for our ‘Ten Smart CEOs’ series.