“In the emerging yottabyte age, let’s ensure the sovereignty of the people over the databases by holding to account those with the keys to the machine…” (David Rowan, Wired Magazine April 2013)

We asked Nick Ray, CEO of aiHit, should we be worried?

“David Rowan’s article perfectly sums up both the potential and the risks of a “big data” world.  Knowledge is power and big data increases that power.

In his article, David worries that the power is concentrated in the hands of big business and not in the hands of the hapless consumer, who’s surfing habits, shopping habits, social media presence, credit score and much more besides is being covertly harvested, aggregated, dissected and analysed.