Category Archives: Familiarity before Originality

Steve Babcock, CCO of New York based global digital agency VaynerMedia talks ‘Familiarity before Originality’

I got my start in this business in 1998. As a young, budding creative it was made very clear to me that originality was the prerequisite of creativity. If it wasn’t completely original, it wasn’t any good. It was a …

Read more

Leave a comment