Category Archives: ethnographies

Steve Babcock, CCO of New York based global digital agency VaynerMedia talks ‘Familiarity before Originality’

16 May 2017
by Silicon Roundabout
Categories: Amazon, Communication, ethnographies, Familiarity before Originality, Google, News, Steve Babcock, VaynerMedia

I got my start in this business in 1998. As a young, budding creative it was made very clear to me that originality was the prerequisite of creativity. If it wasn’t completely original, it wasn’t any good. It was a …

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